Beach holidays and pool parties give you such a high – the mere feeling of going on one is exciting. And, let’s face it, the trip is going to be all about the sun, bikinis, and the tan lines! So, make it right. Designing swimwear is an art in itself because it needs to be functional, hold everything at its right place, hide little crevices, and create a beautiful silhouette. Some brands specialize in this and are best at what they do. Let’s look at the 20 best swimwear brands out there today.
Body Positivity and Inclusivity
Before we dive into our list of the best swimwear brands, it’s important to highlight that these brands actively promote inclusivity and diversity. They reinforce the message that swimwear is for all shapes and sizes. Fit testing, adjustable features, and sizing guides are essential to ensure that a brand’s swimwear offers a comfortable and flattering fit for a wide range of customers. The best swimwear brands often offer dedicated customer service to assist in finding the right fit and provide style recommendations that suit their unique body shapes.
Hoaka Swimwear
Elisabeth Rioux started her swimwear brand ‘Hoaka Swimwear’ when she was just 20 years old, and it has been a success enjoyed popularity from its very inception. The Instagram model turned entrepreneur wanted to bridge the gap in the swimwear segment and make bikinis that are sturdy and invariably cute with high durability – which is what a bikini should be. You will see some attractive geometric designs, and real-time women posing with Hoaka Swimwear, which makes it easy for us to shop. It is an international brand and ships across the globe, which is the best part, so go and check them out.
To Dive For
To Dive For is a British-based brand that ships around the world. It is into designing high-performance luxury swimwear for swimming and diving. From off-shoulders and one-shoulders to functional dive clothing, it is inspired by ‘Ocean Adventures,’ and is making elegant, and stylish bikinis. Fashion Expert Keicia Shanta, with editorials for Saks Fifth Avenue and Nordstrom, sums up this look saying, “Love this super cute swimsuit. A perfect blend of comfort and cute.”
Kopper and Zinc
Sally Burgess, an Australian designer, started this label to quench her never-ending desire to combine beachwear with instinctual fashion. Its designs are all strappy, edgy, and bold silhouettes that enhance the female figure while being fluid and fashionable.
Khassani Swimwear
Mathilde and Pauline started Khassani Swimwear for the love of traveling, water, and beaches. Its collection is all about minimalistic designs, subtle colors, and a mix of both. Little details make a huge difference to your outfit and silhouette; its designs prove just that. If you are looking for exciting bikinis for your next vacation, check them out.
Love Stories Swimwear
Love Stories is a Dutch brand started by Marloes Hoedeman that offers intimate clothing. Blending colors, fabrics, and cuts to create luxurious, soft, and smooth intimates is not something we see every day. And, then it started its own swimwear, taking beach wear to the next level. Check its online shopping store or walk into a local retail store– it is present in 28 countries, chances are it is in yours too. Keicia adds, “Love Stories always comes up with really unique designs that make you want to hit the beach.”
Alix Swimwear
Alix NYC believes in understated elegance while being edgy, and this comes across vividly in its collections. Alix first launched its collection in 2014 to make luxury basics with fabrics like silk, jersey, etc. It truly understands a woman’s needs and acknowledges that it needs attention to detail in making outfits that fit, sit, and feel. Miss Shanta adds, “Alix NYC offers style and comfort. Be prepared to get compliments all day when you wear this baddie.”
Moiess Swimwear
Jessica Mercedes, a Polish influencer and blogger stumbled upon this idea while scouting for that perfect bikini that is made to fit to match women’s bodies in a way that it’s practical yet alluring. So, in the quest for that one bikini that defined her the most, she started Moiess Swimwear. Jessica practically designs, nurtures, and builds the collection to make swimsuits that fit and flatter in the most real sense.
Sea Folly
‘Peters Folly’ is an Australian swimwear company started by Peter and Yvonne in 1975 and later rebranded as ‘Sea Folly,’ became a big name in Australia in no time. Its designs were a big hit from its inception and received awards for being the ‘Best Swimwear’. Sea Folly branched out in Australia and eventually opened stores in the US and Singapore too.
B Fyne Swimwear
‘B Fyne’ is quite a unique story and a brand, and started by a Nigerian-American woman Buki Ade. She started B Fyne when she realized that there was a lack of representation of African women in the truest sense. She believes in women celebrating their bodies, flaunting their curves, and being themselves – unapologetically and confidently. B Fyne’s designs are all of that and more – they are bold, eccentric, and flattering. Keicia Shanta beams at this pick saying, “I love women-backed brands that truly get how a woman wants to be represented when it comes to style. Love the colors and designs of this brand.”
White Fox Swimwear
White Fox is a Sydney-based swimwear brand that has a loyal customer base for its swimwear, and otherwise too. Its collections are all about making simple cuts and plain colors look impeccably stylish, comfortable, and affordable. It caters to women of all body types, too.
Bikinis are like tattoos; one is never enough and the more, the merrier. It just doesn’t matter what size or body type we are, all we need is a little confidence, a lot of self-love, and the right bikini. What are your favorite among these best swimwear brands? Let us know by dropping in a text in the comment section below.
